Shaping Hubbing LATAM's HR transformation from scratch with PeopleForce
Discover how Hubbing LATAM built its HR operations from scratch and moved from spreadsheets to a fully digital, centralized system.
Only 3 key team members
to complete onboarding and platform configuration
First-ever HR platform
implemented at Hubbing LATAM
All HR processes, from recruitment to onboarding
are now fully centralized and automated
About company
Hubbing LATAM is a transportation company specializing in road freight logistics across Latin America.
Known for its expertise in operational optimization and technology-driven transport solutions, the company ensures systematic and efficient cargo delivery throughout the region.
Key challenges Hubbing LATAM was facing
When the HR team at Hubbing LATAM was formed, there were no systems in place – only Excel spreadsheets and paper-based records. The team faced multiple challenges in trying to scale and formalize HR processes:
Lack of an internal structured system and processes
The company needed to build and manage all HR functions from scratch efficiently but struggled without clear internal frameworks.
Limited internal control over the hard side of the platform
There was insufficient oversight and management of the platform’s operational and technical aspects within the company.
Reliance on external consulting firms for various HR functions
The company depended heavily on outside consultants to perform critical HR tasks, which affected agility and cost-efficiency.
Lack of a streamlined process from basic search to onboarding
The recruitment and onboarding processes were fragmented, lacking a smooth, unified flow from candidate sourcing to employee integration.
History
A need for building the HR from grounds: How and why Hubbing LATAM chose PeopleForce
The solution
Automating recruitment and employee lifecycle management
Effectively managing the entire employee lifecycle, the team at Hubbing LATAM leveraged the PeopleForce platform to record in-person and virtual interviews, seamlessly upload digital files, and securely store comprehensive documentation, including certificates and legal papers.
Introducing intuitive hiring
With a Kanban-style job funnel, HR gained full visibility and presented an intuitive and clear dashboard. The user-friendly interface displayed all stages of their HR processes, simplifying tracking and decision-making throughout the employee lifecycle.
Creating a communication and notification system
HR communication moved away from endless email chains. Team updates, post-interview feedback, and reminders are now automated within the platform, keeping everyone informed and aligned. Hubbing LATAM's team relied on the PeopleForce platform's automatic notification system. This ensured that all HR stakeholders were able to contribute to timely decision-making.
Supporting leave management and compliance
As leave requests increased ahead of the vacation season, the team used PeopleForce to configure all local leave types, including exam days. Students can now upload certificates directly into the system – everything is stored in one place.
Launching internal feedback surveys
The company implemented daily satisfaction surveys and is preparing broader internal surveys, all within the PeopleForce platform. The only operational survey is the initial satisfaction survey, which employees complete daily upon entering the system.
Enhancing visibility with org charts and interface design
The dynamic org chart has become an essential tool for the growing company. Its clarity and easy access support quick identification of roles and reporting lines. The system’s modern, minimalistic interface matches Hubbing LATAM’s brand style.
The onboarding journey for Hubbing LATAM onto the PeopleForce platform spanned approximately two months and involved only 3 key contributors. The integration involved progressive tool adoption through interviews and collaborative sessions with PeopleForce, focusing on parameterization and testing.
The team's collaborative effort and dedication ensured a smooth and effective onboarding experience, highlighting the success of transitioning from traditional HR practices to a more streamlined and digital approach.
We started HR from zero, with nothing but Excel files and paper documents, and successfully transitioned to a completely digital system.
Why Hubbing LATAM recommends PeopleForce
Centralized HR data hub improving visibility and collaboration
Enhanced data ownership and continuity
Intuitive interface supporting user adoption without extensive training
Customization options that adapt to evolving team needs
Intuitive user experience and communication
Become the next PeopleForce success story
2025-07-07
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