Back in 1999, venture capitalist John Doerr introduced the OKR method to a small startup in Silicon Valley. A few years later, that company became a household name – Google. Since then, hundreds of organizations around the world have adopted OKRs to improve focus, alignment, and performance. Wondering if it could work for your team too? Here's how to get started – step by step.
OKRs (Objectives and Key Results) are a goal-setting framework that helps teams define what they want to achieve and how they’ll measure success.
John Doerr captured the essence of OKRs in a simple formula:
“I will [Objective] as measured by [this set of Key Results]”.
Let’s say your objective is to improve the onboarding experience for new hires. Your key results might look like this:
When implemented effectively, OKRs can help your organization:
Implementing the OKR methodology helps bring structure to goal-setting and creates more transparency across the organization. Here's a practical step-by-step checklist to guide you through the process.
Start by familiarizing your team with the OKR framework and what it means for their day-to-day work. Explain how the goal-setting process will change, what the shift involves, and what benefits it can bring. Open communication is key – some team members may feel uncertain or have concerns.
Be ready to answer common questions like:
Allow for a transition period of about three weeks before the official launch. Use this time for Q&A sessions, internal conversations, and adaptation. Share examples of how other companies have successfully implemented OKRs to make the concept more tangible.
Decide on the time period during which key objectives should be achieved. In practice, a quarterly cycle is the most common – it offers a good balance of momentum, allows for regular progress tracking, and gives you flexibility to adjust course if needed.
Time frames should be clearly defined at every level – across the organization, within teams, and for individual contributors.
Plan strategic objectives and break them down logically into team and individual goals. This helps ensure that every level of the organization contributes meaningfully to shared priorities. The key is alignment – each layer of goals should connect and reinforce one another to form a cohesive structure.
For example:
During the planning phase, people may interpret goals differently. Make sure everyone shares the same definitions and follows the same guidelines. Misalignment in how goals are understood can easily lead to wrong assumptions and inconsistent execution.
How can you handle this in practice?
For each objective, define up to five measurable key results. Each one should clearly indicate whether the goal has been achieved. A simple formula can help you stay on track:
“Increase / decrease / achieve [what] – from [starting value] to [target value] – by [deadline]”
Example: Decrease turnover during the probationary period – from 18% to 10% – by the end of the half-year.
Key results should be specific, measurable, and easy to evaluate. Depending on the nature of your objective, you can use metrics related to growth, quality, activity levels, or clearly defined milestones.
A well-crafted key result should be so clear that even someone outside the team can tell whether it’s been met – no further explanation needed.
Successful OKR execution depends on consistent follow-up. A clear division of responsibilities and scheduled check-ins make it easier to track progress and respond quickly when challenges arise. Everyone should know what they’re working toward, how much time they have, and when the next check-in will happen.
Your tracking system should include:
During the OKR cycle, you may notice that some individuals or teams are trying to take on too many goals at once. To avoid overload and the risk of burnout, it's worth narrowing the focus to only the most meaningful objectives.
Use a few simple criteria to prioritize:
It’s better to fully accomplish three well-chosen goals than to only partially complete five.
Not every goal will be fully accomplished – and that’s perfectly normal. What matters most is that, at the end of the cycle, each key result is evaluated based on the criteria you set at the beginning.
Once the OKR cycle ends, take time to review both the results and the process itself. If you’re using an HRM system with OKR functionality, check the reports and data to see what worked and what needs improvement.
This is your chance to identify what went well, surface any challenges, and prepare for the next phase of working with OKRs.
OKRs run in recurring cycles – and each one is a chance to improve. Turn the insights from your review into concrete changes. Gather feedback from the team, revisit your goal structure, refine your workflow, or adjust your planning process.
Adapt your approach to fit your organization’s needs – and kick off the next cycle with focus and clarity.
Many organizations struggle to turn strategy into meaningful day-to-day actions. The OKR method helps solve that problem. It’s built on a simple structure: a clearly defined objective and a set of measurable key results that make it easy to track progress and evaluate what’s working – and what’s not.
Instead of long to-do lists, teams get clear, aligned direction focused on what really matters.
Thanks to its flexibility, the OKR framework works well for both large enterprises and smaller companies – regardless of industry or organizational complexity. It’s used by well-known names like Google, Intel, Netflix, Deloitte, Adobe, and many more.
Use our checklist to give OKRs a try with your team. You can even start with a small pilot cycle. You might be surprised by how much easier, more focused, and more rewarding goal-setting can become.
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